The Gap — Female Social Media Platform

Globally, Female Social Media users surpass Male users, but there is a different picture in India.
In every age group, Male users outnumber female social media users.

In the coming years, Female Social media users are poised to increase exponentially, leaving a major positioning gap that only Facebook is filling partially.

India houses the largest number of Housewives. Confined boundaries, patriarchal conventions, prosaic inferiority, and taboo on expressing thoughts plague the Indian Homemakers, leaving them looking for alternative pathways to express themselves.
The majority of them have found solace in Social Media Platforms.

With tailor-made content, Life event data, and the individual’s demographic profile, it becomes effortless for Facebook to show relevant content, primarily to engage homemakers. FB also makes the job very easy even for a not so tech-savvy Individual as the same app solves all the use cases. ( SSR suicide-related news, Daily Soap Discussion, Connect with Friends, Build your own identity)

No App currently targets homemakers, although they are one of the most lucrative segment with high LTV value and increased influence in the decision-making process (Influencer, Decider, and Buyer)